Graphic Design     Computer Generated Images     Project Management     Consultancy     Unity Development

Carl Goodman | 201010 Ltd

Graphic Design     Computer Generated Images     Project Management     Consultancy     Unity Development

A multi-player world using a 'Freemium'  business model developed in-house at MTP Ltd using Dubit VW Builder platform.

 

Tiny Planets, 65 episodes of computer animation, was a co-production between Sesame Workshop in the US and Pepper's Ghost Productions in the UK. MTP Ltd was created to exploit the rights of the TV series.

 

Primarily aimed at children aged 7-9 the VW was entirely browser based and required no downloads. Chat and messaging was strictly moderated using Community Sift tools.

 

Most importantly, strict COPPA compliance was maintained throughout. Developed using a small, agile team focused on quality and speed of implementation, producing frequent iterative roll-outs

TINY PLANETS Multi-player Virtual World based on TV series

  • Scalable architecture and room shards using AWS
  • Browser based VW with Flash client
  • Chat moderation and risk control using Community Sift
  • COPPA compliance and encryption of player information
  • Payment gateway via Payment Wall and PayPal
  • Recurring payments (membership) and micro-currency
  • Multi-player games using Dubit Lobby system
  • Mongo database for in-world environment creation
  • MySQL for customer account records
  • Age verification using credit card details
  • User-generated content using pre-purposed assets
  • User customisation of character, world, house, pets
  • High scores and leader-boards for all players
  • Thousands of purchasable assets
  • Supported thousands of concurrent users

Component based avatar animations

Variations for different ages

The Tiny Planets television series was originally targeted at preschool and comprised 65 episodes, each of which had an educational objective. The television series was at the time the only programme to have been endorsed by Montessori Centres International.

 

The audience for the original website proved to have a markedly wider age range. This presented the opportunity for producing variations on the virtual world for older and younger age ranges.

 

For older children - age data on sign-up was not mandatory in order to comply with the US COPPA  act - social interaction was found to be an important driver.

Messaging, gifting, chat, leader-boards, and personal expression were all highly important for older children. These activities had to be developed in the context of strict rules on children's online privacy and preventing children from sharing Personally Identifiable Information.

 

Between Community Sift's filters, carefully designed functionality and a large set of customisable assets for controlled UGC, we were able to have a high degree of confidence that site users were never in a position to expose themselves to hazardous situations.